Welcome to MarcLeShay.com

Welcome to MarcLeShay.com

They say that we are all bound by our experiences. Perhaps, this is why as I get older, I find it becomes increasingly difficult to synthesize and communicate the most basic question: Who am I.   As I prominently display on this site, I have spent my career finding and communicating clarity in a field of [...]

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The Executive 4×4 Formula

The Executive 4×4 Formula

After a very long hiatus, I’m back . . . For nearly 20 years, I have spent every day either as an executive or around executives. I say this with love in my heart … there is one thing I’ve learned … executives are big babies: They have huge egos, want everything broken down into [...]

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People vs. Robots

People vs. Robots

As many IT professors do, on the first day of class, I typically ask my students whether technology is a positive or negative social influence.  This is a nice way to pull, what are mostly apprehensive, students into a friendly peer debate.  I’m never disappointed as the ensuing discussion is always lively, revealing so many [...]

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Where Have All the Mentors Gone?

Where Have All the Mentors Gone?

Mentor: Someone whose hindsight can become or your foresight I always thought I would be older when I uttered the words “when I was a young man . . .” But, here I am – a 43-year old man with one foot in the old and one in the new world.  In one direction I [...]

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Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies [...]

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The Right to be Forgotten

The Right to be Forgotten

With the recent press over Facebook applications sharing of personal data, I thought it would be fun for my IT Strategy class to explore the double-edged sword of Internet security and privacy.  It’s a topic that directly affects them on a daily basis – whether or not they are aware of it. I was pleasantly [...]

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The Race to Stem Cells is On

The Race to Stem Cells is On

One more barrier to entry is being erected that will challenge international healthcare providers who are trying to penetrate the U.S. consumer market . . . As the president of a global healthcare consulting company, I’ve traveled the globe extensively to meet with the largest healthcare providers and government agencies for a singular purpose: To [...]

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Marketing Strategy Flaws: #4 Up-front Cost Barriers

Marketing Strategy Flaws: #4 Up-front Cost Barriers

This is the fourth part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how this strategy requires significant up-front cost, including a multi-million dollar JCI certification requirement. If you ask an average U.S. healthcare consumer what JACO certification is, all you will see is blank [...]

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A CDMA iPhone?

A CDMA iPhone?

Pop open the Champagne . . . Apple announced their plans to release a CDMA version of their iPhone.  Finally, those of us suffering with AT&T coverage will have an option. It’s unclear when the new phone, with a Qualcomm chipset, will be available to consumers. For me and many other frustrated users, the date [...]

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Paper-Thin Displays – The Future is Here

Paper-Thin Displays – The Future is Here

The Wall Street Journal recently published their 2010 Technology Innovation Awards. There were several notable innovations, ranging from eyeglasses that can focus like a human eye to new genetic testing to help prospective parents screen for possible complications.  Read the WSJ article here. But, above all these, one technology innovation caught my eye: This year’s [...]

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Innovation . . . finally!

Innovation . . . finally!

Since Apple introduced the iPhone in 2007, all we’ve seen is a stream of boring “me-too” phones.  It all started with the Blackberry Storm. Do you remember that train wreck? Don’t feel bad if you don’t; it lasted about three days.  Their big deal was, “it clicks when you type.” Are you serious? Is that [...]

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Are Personal Websites Becoming Millennial Resumes?

Are Personal Websites Becoming Millennial Resumes?

I’m currently teaching an IT Strategy course at a top 20 business school.  In preparation for the semester, I made the decision to have my students build a very basic website. My reasoning? Simple: In today’s business world, you have to take control of your personal brand. What’s the first thing a recruiter does when [...]

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