Archive for August, 2010

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

| August 28, 2010

Introduction Why are so many destinations adopting an insurance-centric market penetration strategy? It’s because they do not understand the dynamics of the U.S. healthcare landscape and the significant flaws in this approach: It requires a “PUSH” marketing strategy in a “PULL” market It omits significantly large consumer markets (up to 30% of the total U.S. […]

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Mexico City Medical Travel Seminar

Mexico City Medical Travel Seminar

| August 13, 2010

I was recently invited to be a guest lecturer at the 1st Mexico City Medical Travel Seminar.  Following are some of my observations . . . The hospitals in Mexico City were clean and very well presented.  However, comments from the administration indicate they do not really seem to understand the medical tourism/global healthcare market, […]

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Welcome to MarcLeShay.com

Welcome to MarcLeShay.com

| August 10, 2010

They say that we are all bound by our experiences. Perhaps, this is why as I get older, I find it becomes increasingly difficult to synthesize and communicate the most basic question: Who am I.   As I prominently display on this site, I have spent my career finding and communicating clarity in a field of […]

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