Archive for September, 2010

Innovation . . . finally!

Innovation . . . finally!

| September 28, 2010

Since Apple introduced the iPhone in 2007, all we’ve seen is a stream of boring “me-too” phones.  It all started with the Blackberry Storm. Do you remember that train wreck? Don’t feel bad if you don’t; it lasted about three days.  Their big deal was, “it clicks when you type.” Are you serious? Is that […]

Read More

Are Personal Websites Becoming Millennial Resumes?

Are Personal Websites Becoming Millennial Resumes?

| September 22, 2010

I’m currently teaching an IT Strategy course at a top 20 business school.  In preparation for the semester, I made the decision to have my students build a very basic website. My reasoning? Simple: In today’s business world, you have to take control of your personal brand. What’s the first thing a recruiter does when […]

Read More

The Art of the Story: Selling Your Ideas

The Art of the Story: Selling Your Ideas

| September 21, 2010

As a 15-year consulting veteran with companies like Disney, GE, NBC/Universal, etc., one lesson has become perfectly clear: It is not the smartest person or the best idea that wins the day; it is the person who tells the best story. In a down economy, this simple lesson is amplified. With fewer resources, there are […]

Read More

Do More with Less: The Kaizen Way

Do More with Less: The Kaizen Way

| September 16, 2010

With the recent economic downturn, we’re all hearing a steady cadence of “we need to do more with less” platitudes.  The words are presented to staffs and fall on them like lead balloons, spiraling morale into an abyss.  The words have no meaning, just more corporate gibberish for “say goodbye to some of your friends […]

Read More

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

| September 9, 2010

This is the third part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how insurance companies ultimately force destinations into becoming a low-cost solution. U.S. Insurance 101 In the U.S., insurance companies wield tremendous power and use this power to drive prices unrelentingly low.  U.S. […]

Read More

Is Strategy Dying?

Is Strategy Dying?

| September 9, 2010

After 15 years of executive consulting with the largest entertainment companies on the planet, I thought I’d seen and heard it all. Then, I met with a recent client, the VP of Strategy for a media giant, who told me that he couldn’t sell strategy in a company where the concept was dead.  He went […]

Read More

From the Boardroom to the Classroom: Lessons Learned

From the Boardroom to the Classroom: Lessons Learned

| September 7, 2010

After 20 years in business, I recently fulfilled a lifelong dream: I stood in front of an aspiring MBA class and introduced myself as their instructor.  Chills ran down my spine when the first student engaged me as “Professor.”  Immediately following that first sensation, a wave of panic coursed through me as I realized, “I’m […]

Read More

Using DMAIC to Evaluate Business School Case Studies

Using DMAIC to Evaluate Business School Case Studies

| September 6, 2010

As an Adjunct Professor for a Top 20 Business School, I have made a commitment to my students to provide them with not only an academically challenging program but also real life, “Monday morning” tools to help them achieve their personal and business goals. As part of my curriculum, I heavily leverage business case studies. […]

Read More

Marketing Strategy Flaws: #2 Missed Opportunities

Marketing Strategy Flaws: #2 Missed Opportunities

| September 4, 2010

This is the second part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. Specifically, this post focuses on the tremendous market opportunities forfeited by such a myopic strategy. Insurance centricity omits the following multi-billion dollar consumer markets: Non-Insured U.S. Consumers According to the United States Congressional Budget Office, […]

Read More

Preparing for the U.S. Consumer

Preparing for the U.S. Consumer

| September 3, 2010

Are you an international healthcare facility that is interested in attracting U.S. healthcare consumers? If so, you’ll have to do a lot more than just get JCI (Joint Commission International) certification.  You are going to have to PREPARE you facility for the most demanding and difficult global consumers. STEP 1: Identify Your Product If you […]

Read More