Innovation . . . finally!

| September 28, 2010

Since Apple introduced the iPhone in 2007, all we’ve seen is a stream of boring “me-too” phones.  It all started with the Blackberry Storm. Do you remember that train wreck? Don’t feel bad if you don’t; it lasted about three days.  Their big deal was, “it clicks when you type.” Are you serious? Is that the best we have?

Then, hope was on the horizon; Google was entering the space and they were going to go after the iPhone market with an innovative OS.  Well, after the dust settled, all we were left with was Android and another long series of “me-too” phones.

Don’t’ get me wrong, there are incremental improvements. Android phones integrate Google-voice, support multiple carriers, have search completion, etc.  Some new phones have cameras on the front as well as the back. Blah, blah, blah . . . boring.

I can’t help feeling unfulfilled and terribly disappointed. Google has nearly unlimited funds. They could have innovated themselves ahead of Apple rather than settling for going head-to-head with them. But, I guess that’s just the Google way, imitation rather than innovation. From search to mapping, we’ve seen it all before. (Although, I take my hat off to them for Adwords – that was marketing brilliance!).

But, there’s new hope . . . Mozilla Labs is developing a concept phone that is truly innovative.  Their Seabird phone promises to have a projection interface, including a full keyboard.

The Mozilla Seabird, part of the Mozilla Labs’ Concept Series, is an experiment in how users might interact with their mobile content as devices and technology advances.

The Seabird, on just a flat surface, enables netbook-quality interaction by working with the projector’s angular distortion to deliver interface, rather than content. With the benefit of a dock, each projector works independently and delivers laptop levels of efficiency.

At last, a company with the guts to challenge Apple with innovation instead of imitation.  For more information, check out: Mozilla Labs Seabird Concept Phone

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Category: Technology Strategy

About Marc LeShay: I am a strategic consultant helping people find clarity in chaos View author profile.

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