Archive for December, 2010

People vs. Robots

People vs. Robots

| December 22, 2010

As many IT professors do, on the first day of class, I typically ask my students whether technology is a positive or negative social influence.  This is a nice way to pull, what are mostly apprehensive, students into a friendly peer debate.  I’m never disappointed as the ensuing discussion is always lively, revealing so many […]

Read More

Where Have All the Mentors Gone?

Where Have All the Mentors Gone?

| December 11, 2010

Mentor: Someone whose hindsight can become or your foresight I always thought I would be older when I uttered the words “when I was a young man . . .” But, here I am – a 43-year old man with one foot in the old and one in the new world.  In one direction I […]

Read More

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

| December 8, 2010

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies […]

Read More