Marc LeShay

I am a strategic consultant helping people find clarity in chaos

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The Executive 4x4 Formula

The Executive 4×4 Formula

| July 31, 2013

After a very long hiatus, I’m back . . . For nearly 20 years, I have spent every day either as an executive or around executives. I say this with love in my heart … there is one thing I’ve learned … executives are big babies: They have huge egos, want everything broken down into […]

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People vs. Robots

People vs. Robots

| December 22, 2010

As many IT professors do, on the first day of class, I typically ask my students whether technology is a positive or negative social influence.  This is a nice way to pull, what are mostly apprehensive, students into a friendly peer debate.  I’m never disappointed as the ensuing discussion is always lively, revealing so many […]

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Where Have All the Mentors Gone?

Where Have All the Mentors Gone?

| December 11, 2010

Mentor: Someone whose hindsight can become or your foresight I always thought I would be older when I uttered the words “when I was a young man . . .” But, here I am – a 43-year old man with one foot in the old and one in the new world.  In one direction I […]

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Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

| December 8, 2010

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies […]

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The Right to be Forgotten

The Right to be Forgotten

| November 22, 2010

With the recent press over Facebook applications sharing of personal data, I thought it would be fun for my IT Strategy class to explore the double-edged sword of Internet security and privacy.  It’s a topic that directly affects them on a daily basis – whether or not they are aware of it. I was pleasantly […]

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The Race to Stem Cells is On

The Race to Stem Cells is On

| October 16, 2010

One more barrier to entry is being erected that will challenge international healthcare providers who are trying to penetrate the U.S. consumer market . . . As the president of a global healthcare consulting company, I’ve traveled the globe extensively to meet with the largest healthcare providers and government agencies for a singular purpose: To […]

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Marketing Strategy Flaws: #4 Up-front Cost Barriers

Marketing Strategy Flaws: #4 Up-front Cost Barriers

| October 13, 2010

This is the fourth part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how this strategy requires significant up-front cost, including a multi-million dollar JCI certification requirement. If you ask an average U.S. healthcare consumer what JACO certification is, all you will see is blank […]

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A CDMA iPhone?

A CDMA iPhone?

| October 6, 2010

Pop open the Champagne . . . Apple announced their plans to release a CDMA version of their iPhone.  Finally, those of us suffering with AT&T coverage will have an option. It’s unclear when the new phone, with a Qualcomm chipset, will be available to consumers. For me and many other frustrated users, the date […]

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Paper-Thin Displays – The Future is Here

Paper-Thin Displays – The Future is Here

| October 6, 2010

The Wall Street Journal recently published their 2010 Technology Innovation Awards. There were several notable innovations, ranging from eyeglasses that can focus like a human eye to new genetic testing to help prospective parents screen for possible complications.  Read the WSJ article here. But, above all these, one technology innovation caught my eye: This year’s […]

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Innovation . . . finally!

Innovation . . . finally!

| September 28, 2010

Since Apple introduced the iPhone in 2007, all we’ve seen is a stream of boring “me-too” phones.  It all started with the Blackberry Storm. Do you remember that train wreck? Don’t feel bad if you don’t; it lasted about three days.  Their big deal was, “it clicks when you type.” Are you serious? Is that […]

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Are Personal Websites Becoming Millennial Resumes?

Are Personal Websites Becoming Millennial Resumes?

| September 22, 2010

I’m currently teaching an IT Strategy course at a top 20 business school.  In preparation for the semester, I made the decision to have my students build a very basic website. My reasoning? Simple: In today’s business world, you have to take control of your personal brand. What’s the first thing a recruiter does when […]

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