The Art of the Story: Selling Your Ideas

The Art of the Story: Selling Your Ideas

September 21, 2010 | Comments (2)

As a 15-year consulting veteran with companies like Disney, GE, NBC/Universal, etc., one lesson has become perfectly clear: It is not the smartest person or the best idea that wins the day; it is the person who tells the best story. In a down economy, this simple lesson is amplified. With fewer resources, there are […]

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Do More with Less: The Kaizen Way

Do More with Less: The Kaizen Way

September 16, 2010 | Comments (5)

With the recent economic downturn, we’re all hearing a steady cadence of “we need to do more with less” platitudes.  The words are presented to staffs and fall on them like lead balloons, spiraling morale into an abyss.  The words have no meaning, just more corporate gibberish for “say goodbye to some of your friends […]

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Marketing Strategy Flaws: #3 Insurance Equals Low Cost

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

September 9, 2010 | Comments (0)

This is the third part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how insurance companies ultimately force destinations into becoming a low-cost solution. U.S. Insurance 101 In the U.S., insurance companies wield tremendous power and use this power to drive prices unrelentingly low.  U.S. […]

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Is Strategy Dying?

Is Strategy Dying?

September 9, 2010 | Comments (8)

After 15 years of executive consulting with the largest entertainment companies on the planet, I thought I’d seen and heard it all. Then, I met with a recent client, the VP of Strategy for a media giant, who told me that he couldn’t sell strategy in a company where the concept was dead.  He went […]

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From the Boardroom to the Classroom: Lessons Learned

From the Boardroom to the Classroom: Lessons Learned

September 7, 2010 | Comments (4)

After 20 years in business, I recently fulfilled a lifelong dream: I stood in front of an aspiring MBA class and introduced myself as their instructor.  Chills ran down my spine when the first student engaged me as “Professor.”  Immediately following that first sensation, a wave of panic coursed through me as I realized, “I’m […]

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Using DMAIC to Evaluate Business School Case Studies

Using DMAIC to Evaluate Business School Case Studies

September 6, 2010 | Comments (17)

As an Adjunct Professor for a Top 20 Business School, I have made a commitment to my students to provide them with not only an academically challenging program but also real life, “Monday morning” tools to help them achieve their personal and business goals. As part of my curriculum, I heavily leverage business case studies. […]

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Marketing Strategy Flaws: #2 Missed Opportunities

Marketing Strategy Flaws: #2 Missed Opportunities

September 4, 2010 | Comments (0)

This is the second part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. Specifically, this post focuses on the tremendous market opportunities forfeited by such a myopic strategy. Insurance centricity omits the following multi-billion dollar consumer markets: Non-Insured U.S. Consumers According to the United States Congressional Budget Office, […]

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Preparing for the U.S. Consumer

Preparing for the U.S. Consumer

September 3, 2010 | Comments (0)

Are you an international healthcare facility that is interested in attracting U.S. healthcare consumers? If so, you’ll have to do a lot more than just get JCI (Joint Commission International) certification.  You are going to have to PREPARE you facility for the most demanding and difficult global consumers. STEP 1: Identify Your Product If you […]

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Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

August 28, 2010 | Comments (8)

Introduction Why are so many destinations adopting an insurance-centric market penetration strategy? It’s because they do not understand the dynamics of the U.S. healthcare landscape and the significant flaws in this approach: It requires a “PUSH” marketing strategy in a “PULL” market It omits significantly large consumer markets (up to 30% of the total U.S. […]

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Mexico City Medical Travel Seminar

Mexico City Medical Travel Seminar

August 13, 2010 | Comments (5)

I was recently invited to be a guest lecturer at the 1st Mexico City Medical Travel Seminar.  Following are some of my observations . . . The hospitals in Mexico City were clean and very well presented.  However, comments from the administration indicate they do not really seem to understand the medical tourism/global healthcare market, […]

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Welcome to MarcLeShay.com

Welcome to MarcLeShay.com

August 10, 2010 | Comments (0)

They say that we are all bound by our experiences. Perhaps, this is why as I get older, I find it becomes increasingly difficult to synthesize and communicate the most basic question: Who am I.   As I prominently display on this site, I have spent my career finding and communicating clarity in a field of […]

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