Tag: "Branding"

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

| December 8, 2010

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies […]

Read More

The Right to be Forgotten

The Right to be Forgotten

| November 22, 2010

With the recent press over Facebook applications sharing of personal data, I thought it would be fun for my IT Strategy class to explore the double-edged sword of Internet security and privacy.  It’s a topic that directly affects them on a daily basis – whether or not they are aware of it. I was pleasantly […]

Read More

Are Personal Websites Becoming Millennial Resumes?

Are Personal Websites Becoming Millennial Resumes?

| September 22, 2010

I’m currently teaching an IT Strategy course at a top 20 business school.  In preparation for the semester, I made the decision to have my students build a very basic website. My reasoning? Simple: In today’s business world, you have to take control of your personal brand. What’s the first thing a recruiter does when […]

Read More