Tag: "Consulting"

Where Have All the Mentors Gone?

Where Have All the Mentors Gone?

| December 11, 2010

Mentor: Someone whose hindsight can become or your foresight I always thought I would be older when I uttered the words “when I was a young man . . .” But, here I am – a 43-year old man with one foot in the old and one in the new world.  In one direction I […]

Read More

The Race to Stem Cells is On

The Race to Stem Cells is On

| October 16, 2010

One more barrier to entry is being erected that will challenge international healthcare providers who are trying to penetrate the U.S. consumer market . . . As the president of a global healthcare consulting company, I’ve traveled the globe extensively to meet with the largest healthcare providers and government agencies for a singular purpose: To […]

Read More

Are Personal Websites Becoming Millennial Resumes?

Are Personal Websites Becoming Millennial Resumes?

| September 22, 2010

I’m currently teaching an IT Strategy course at a top 20 business school.  In preparation for the semester, I made the decision to have my students build a very basic website. My reasoning? Simple: In today’s business world, you have to take control of your personal brand. What’s the first thing a recruiter does when […]

Read More

The Art of the Story: Selling Your Ideas

The Art of the Story: Selling Your Ideas

| September 21, 2010

As a 15-year consulting veteran with companies like Disney, GE, NBC/Universal, etc., one lesson has become perfectly clear: It is not the smartest person or the best idea that wins the day; it is the person who tells the best story. In a down economy, this simple lesson is amplified. With fewer resources, there are […]

Read More

Do More with Less: The Kaizen Way

Do More with Less: The Kaizen Way

| September 16, 2010

With the recent economic downturn, we’re all hearing a steady cadence of “we need to do more with less” platitudes.  The words are presented to staffs and fall on them like lead balloons, spiraling morale into an abyss.  The words have no meaning, just more corporate gibberish for “say goodbye to some of your friends […]

Read More

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

| September 9, 2010

This is the third part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how insurance companies ultimately force destinations into becoming a low-cost solution. U.S. Insurance 101 In the U.S., insurance companies wield tremendous power and use this power to drive prices unrelentingly low.  U.S. […]

Read More

Is Strategy Dying?

Is Strategy Dying?

| September 9, 2010

After 15 years of executive consulting with the largest entertainment companies on the planet, I thought I’d seen and heard it all. Then, I met with a recent client, the VP of Strategy for a media giant, who told me that he couldn’t sell strategy in a company where the concept was dead.  He went […]

Read More

Marketing Strategy Flaws: #2 Missed Opportunities

Marketing Strategy Flaws: #2 Missed Opportunities

| September 4, 2010

This is the second part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. Specifically, this post focuses on the tremendous market opportunities forfeited by such a myopic strategy. Insurance centricity omits the following multi-billion dollar consumer markets: Non-Insured U.S. Consumers According to the United States Congressional Budget Office, […]

Read More

Preparing for the U.S. Consumer

Preparing for the U.S. Consumer

| September 3, 2010

Are you an international healthcare facility that is interested in attracting U.S. healthcare consumers? If so, you’ll have to do a lot more than just get JCI (Joint Commission International) certification.  You are going to have to PREPARE you facility for the most demanding and difficult global consumers. STEP 1: Identify Your Product If you […]

Read More

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

| August 28, 2010

Introduction Why are so many destinations adopting an insurance-centric market penetration strategy? It’s because they do not understand the dynamics of the U.S. healthcare landscape and the significant flaws in this approach: It requires a “PUSH” marketing strategy in a “PULL” market It omits significantly large consumer markets (up to 30% of the total U.S. […]

Read More

Mexico City Medical Travel Seminar

Mexico City Medical Travel Seminar

| August 13, 2010

I was recently invited to be a guest lecturer at the 1st Mexico City Medical Travel Seminar.  Following are some of my observations . . . The hospitals in Mexico City were clean and very well presented.  However, comments from the administration indicate they do not really seem to understand the medical tourism/global healthcare market, […]

Read More

Page 1 of 212