Tag: "Entrepreneurship"

The Art of the Story: Selling Your Ideas

The Art of the Story: Selling Your Ideas

| September 21, 2010

As a 15-year consulting veteran with companies like Disney, GE, NBC/Universal, etc., one lesson has become perfectly clear: It is not the smartest person or the best idea that wins the day; it is the person who tells the best story. In a down economy, this simple lesson is amplified. With fewer resources, there are […]

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