Tag: "Medical Travel"

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

| December 8, 2010

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies […]

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Marketing Strategy Flaws: #4 Up-front Cost Barriers

Marketing Strategy Flaws: #4 Up-front Cost Barriers

| October 13, 2010

This is the fourth part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how this strategy requires significant up-front cost, including a multi-million dollar JCI certification requirement. If you ask an average U.S. healthcare consumer what JACO certification is, all you will see is blank […]

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Preparing for the U.S. Consumer

Preparing for the U.S. Consumer

| September 3, 2010

Are you an international healthcare facility that is interested in attracting U.S. healthcare consumers? If so, you’ll have to do a lot more than just get JCI (Joint Commission International) certification.  You are going to have to PREPARE you facility for the most demanding and difficult global consumers. STEP 1: Identify Your Product If you […]

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Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

Marketing Strategy Flaws: #1 PUSH vs. PULL Marketing

| August 28, 2010

Introduction Why are so many destinations adopting an insurance-centric market penetration strategy? It’s because they do not understand the dynamics of the U.S. healthcare landscape and the significant flaws in this approach: It requires a “PUSH” marketing strategy in a “PULL” market It omits significantly large consumer markets (up to 30% of the total U.S. […]

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Mexico City Medical Travel Seminar

Mexico City Medical Travel Seminar

| August 13, 2010

I was recently invited to be a guest lecturer at the 1st Mexico City Medical Travel Seminar.  Following are some of my observations . . . The hospitals in Mexico City were clean and very well presented.  However, comments from the administration indicate they do not really seem to understand the medical tourism/global healthcare market, […]

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Welcome to MarcLeShay.com

Welcome to MarcLeShay.com

| August 10, 2010

They say that we are all bound by our experiences. Perhaps, this is why as I get older, I find it becomes increasingly difficult to synthesize and communicate the most basic question: Who am I.   As I prominently display on this site, I have spent my career finding and communicating clarity in a field of […]

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