Tag: "Strategy"

People vs. Robots

People vs. Robots

| December 22, 2010

As many IT professors do, on the first day of class, I typically ask my students whether technology is a positive or negative social influence.  This is a nice way to pull, what are mostly apprehensive, students into a friendly peer debate.  I’m never disappointed as the ensuing discussion is always lively, revealing so many […]

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Where Have All the Mentors Gone?

Where Have All the Mentors Gone?

| December 11, 2010

Mentor: Someone whose hindsight can become or your foresight I always thought I would be older when I uttered the words “when I was a young man . . .” But, here I am – a 43-year old man with one foot in the old and one in the new world.  In one direction I […]

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Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

Marketing Strategy Flaws: Shotgun Marketing Doesn’t Work

| December 8, 2010

This is the fifth and final part of a five part series which addresses the flaws inherent in an insurance-centric medical tourism/global healthcare marketing strategy: It’s an inefficient and ineffective shotgun approach to marketing. Every good marketing strategy starts with a clearly defined product and target consumer audience. The problem with relying on insurance companies […]

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The Race to Stem Cells is On

The Race to Stem Cells is On

| October 16, 2010

One more barrier to entry is being erected that will challenge international healthcare providers who are trying to penetrate the U.S. consumer market . . . As the president of a global healthcare consulting company, I’ve traveled the globe extensively to meet with the largest healthcare providers and government agencies for a singular purpose: To […]

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Marketing Strategy Flaws: #4 Up-front Cost Barriers

Marketing Strategy Flaws: #4 Up-front Cost Barriers

| October 13, 2010

This is the fourth part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how this strategy requires significant up-front cost, including a multi-million dollar JCI certification requirement. If you ask an average U.S. healthcare consumer what JACO certification is, all you will see is blank […]

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A CDMA iPhone?

A CDMA iPhone?

| October 6, 2010

Pop open the Champagne . . . Apple announced their plans to release a CDMA version of their iPhone.  Finally, those of us suffering with AT&T coverage will have an option. It’s unclear when the new phone, with a Qualcomm chipset, will be available to consumers. For me and many other frustrated users, the date […]

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Paper-Thin Displays – The Future is Here

Paper-Thin Displays – The Future is Here

| October 6, 2010

The Wall Street Journal recently published their 2010 Technology Innovation Awards. There were several notable innovations, ranging from eyeglasses that can focus like a human eye to new genetic testing to help prospective parents screen for possible complications.  Read the WSJ article here. But, above all these, one technology innovation caught my eye: This year’s […]

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Innovation . . . finally!

Innovation . . . finally!

| September 28, 2010

Since Apple introduced the iPhone in 2007, all we’ve seen is a stream of boring “me-too” phones.  It all started with the Blackberry Storm. Do you remember that train wreck? Don’t feel bad if you don’t; it lasted about three days.  Their big deal was, “it clicks when you type.” Are you serious? Is that […]

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The Art of the Story: Selling Your Ideas

The Art of the Story: Selling Your Ideas

| September 21, 2010

As a 15-year consulting veteran with companies like Disney, GE, NBC/Universal, etc., one lesson has become perfectly clear: It is not the smartest person or the best idea that wins the day; it is the person who tells the best story. In a down economy, this simple lesson is amplified. With fewer resources, there are […]

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Do More with Less: The Kaizen Way

Do More with Less: The Kaizen Way

| September 16, 2010

With the recent economic downturn, we’re all hearing a steady cadence of “we need to do more with less” platitudes.  The words are presented to staffs and fall on them like lead balloons, spiraling morale into an abyss.  The words have no meaning, just more corporate gibberish for “say goodbye to some of your friends […]

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Marketing Strategy Flaws: #3 Insurance Equals Low Cost

Marketing Strategy Flaws: #3 Insurance Equals Low Cost

| September 9, 2010

This is the third part of a five part series which addresses the flaws inherent in an insurance-centric marketing strategy. This post describes how insurance companies ultimately force destinations into becoming a low-cost solution. U.S. Insurance 101 In the U.S., insurance companies wield tremendous power and use this power to drive prices unrelentingly low.  U.S. […]

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